Now that your project is completed!
The first thing you need to know is that a website is never finished! Now don’t get depressed! Like any other aspect of your business, your site will only succeed if it’s taken care of!
The 3 keys to running a successful website:
Now you have a great website! At this point, it’s like a beautiful building that’s in the middle of nowhere. Until people know that it’s there, and how to get to it, it’s worthless! There are several ways that you can drive traffic to your website.
- Google Adwords
- Your normal advertising
- Word of mouth
- Update Regularly!
A site that’s not updated regularly will never generate repeat traffic. If your visitors see that the information is current, and that there are regularly updated articles, they will be much more likely to return to keep current. If they see that it’s static, and perhaps a little out-of-date, they’ll probably never come back. Your first impression just turned into your last impression!
- Refresh the design
This should happen at least every two years in a slower industry, once a year in a faster-paced industry. Changing the design faster that that, and the site will look unstable. Take any longer, and your site will look stale. Design styles change much more quickly online than they do in ‘’the real world”. Keeping a current looking design sends a signal to your visitors that your site is important to you.